Posted November 10, 2022

Kuala Lumpur, 10 November 2022 – The Board of Directors of Incite Foodtech Sdn Bhd is pleased to announce the appointment of Karen S Puah as its Chief Executive Officer (CEO).

Since its inception around 2020, Incite Foodtech, a Malaysian-based tech venture, has achieved great success, entered foreign markets, and now added an experienced business anchor to enhance the business strategy on a larger scale, which is a unified consumer technology that includes food and beverage, grocery, convenience stores, pharmacies, omni-channel retailers, and financial services.

"Puah created a lasting impression on the board with her vision, intellect, and professionalism," Vincent Kok, Chairman of the Board, says, "She has made a tremendous impact during her time at the Fintech Association of Malaysia, She Loves Tech, and we have no doubt that she will continue this momentum as our CEO." Former President of the Malaysian Fintech Association and Ambassador of She Loves Tech, Puah has more than two decades of experience in the Advertising, FMCG, and Finance Industries, which have allowed her to develop a unique regional experience and market viewpoint. Coupled with her extensive financial network, she is able to provide insights that will contribute to the expansion of the company.

"I always see myself as being a part of a game-changing entity, and I see Incite Foodtech as one of them. Right now the venture focuses on food tech, but in the coming months we're going to unlock its potential and expand to consumer tech, embedded with fintech, with an IPO being the ultimate aim," said Puah.

Tham Lih Chung, Founder and Director of Incite Foodtech, says, "We are thrilled to have Puah in the CEO role. She is an established leader with the vision to build on the success Incite Foodtech has achieved since its founding and take us into our next phase of growth and innovation."

The 2021 Asia's Most Influential Leader (Malaysia) holds an MBA in Entrepreneurship from Asia eUniversity and a Diploma in Islamic Finance from the Chartered Institute of Management Accountants in London.

For more information about Incite Foodtech, visit

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