Incite Foodtech Launches Hope Coffee & Eggdicted's First Concept Store

Posted June 29, 2022

Kuala Lumpur, 29 June 2022 – Today, Incite Foodtech Sdn Bhd, a Malaysia-based food-tech venture, celebrated the official launch of Hope Coffee and Eggdicted’s first concept store here in Damansara City Mall. Both brands were introduced to the local market earlier this year via a menu plug-in and virtual kitchen format, and they have gained a massive following since then.

Hope Coffee, with the tagline "Great Starts Here," is regarded as Malaysia's next fast-growing coffee chain. Hope Coffee, with its eclectic selection of beverages, demonstrates that there are a variety of unique ways to get your caffeine fix beyond the usual latte and Americano at reasonable prices. It is definitely a hope for city dwellers who can enjoy coffee made from 100% Arabica beans for as little as RM4.90 per cup. Foodies can also try the croffles by Hope Coffee, a croissant hybrid that comes with nine different toppings. Coconut Candy Latte and Salted Caramel Croffle are expected to trend among lifestyle enthusiasts in the coming days.

Eggdicted, inspired by the land of the Morning Calm, Seoul, is a comforting yet irresistible egg sandwich that caters to everyone's taste buds. Each toast is made fresh to order and every bite begins with a crisp, soft, and airy bun, then a burst of refreshing yet creamy egg filling that makes it egg-stra satisfying and comforting! The brand offers a simple menu with eight different fillings that are tasty enough to appeal to foodies' palates. Perfect breakfast hunters should try their best-selling item, the Eggy-Oppa, which combines creamy eggy and cheese.

Incite Foodtech creates and acquires QSF (quick-serving-food) brands that satisfy customers' demand by leveraging on big data. With its unique "plug-in & scale" business model, the venture supercharges the QSF brands development in a variety of formats, including physical outlets, concept stores, shared space, kiosks, and cloud kitchens. Hope Coffee and Eggdicted are the newest brands to be added to the venture's QSF portfolio. They join Union Artisan Coffee, Wondermama, Le Claire Patisserie, Halley, Goodbooch, and Lada Merah.

Eugene Chew, Chief Operating Officer of Incite Foodtech said, “We know that the Malaysian market enjoys different gastronomical offerings which is evident in the myriad of F&B options available. From our data, we see a shift in F&B trend among city dwellers loving the “grab-to-go” concept and always in the hunt for quick comfort food, so our team developed Hope Coffee and Eggdicted to satisfy their needs and palettes.

“We strive to serve customers as quickly and efficiently as possible. The entire process, from ordering to picking up the items to having the first bite or sip, takes no more than 7 minutes.”

Aside from the "grab-to-go" vibe, the concept store has a cosy atmosphere with vibrant furnishing and contemporary charm seeping from every corner. It becomes an aesthetic hotspot, especially for those who want to take a break in between a long day or relax with friends or co-workers over coffee and fresh sandwiches.

“I’m bowled over with the options at Eggdicted and I want to try all of the sandwiches! What a cool concept, and if you're a perfect breakfast hunter like me, you'll enjoy it. My favourite is Jinjja ALL IN, a mixture of all the good stuff like eggs, meats, vegetables and cheese!” shared Jerry Ng, who hails from Bukit Damansara.

Liyana Sahar from Bangsar expressed, “I just can’t wait to post it on my IG story and tag my buddies. I really enjoyed the Coconut Candy Latte from Hope Coffee. I like how the unique options here are not available anywhere else. I will definitely return to try more options."

Both brands are Muslim-friendly and the venture is planning to pursue halal certification from the relevant authorities. Within the next two years, Incite Foodtech targets to open at least 30 stores in the central, northern, and southern regions. In addition, Hope Coffee and Eggdicted will enter India’s F&B market in July 2022. Incite Foodtech has partnered with Village Food Courts, India's first co-fooding platform, to launch the brands in major cities across India, with the goal of having 10 outlets open within 15 months.

For more information about Incite Foodtech, visit

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